Each concept is shown at multiple sizes, on dark and light backgrounds, with and without tagline. All built with CSS — no external images.
Inter ExtraBold with tight tracking. The "a" in Civalent receives the copper accent and an underline stroke, creating a subtle anchor point that references regulatory underlines and signature marks.
For Concept A, use a bold "C" on a copper gradient background at small sizes. The pure typographic wordmark does not reduce well below 120px width, so the initial serves as the favicon mark. Rounded square container with gradient fill maintains brand recognition at 16-48px.
Three ascending strata bars represent regulatory layers (federal, state, local). The bars rotate from tilted to level, symbolizing the process of bringing complexity into alignment — exactly what Civalent does.
The strata icon works standalone at all sizes. At 16px, use the raw bars without a container. At 32px+, place inside a rounded-square container with the surface background. The three-bar motif is distinctive even at tiny sizes, similar to a hamburger menu but with the tilted-to-level progression that makes it uniquely Civalent.
A bold "C" monogram in a rounded-square container with the signature copper-to-periwinkle gradient. Optimized for app icons, favicons, and social avatars. The full wordmark sits alongside for lockup contexts.
The gradient monogram is naturally suited for favicons and app icons. The copper-to-periwinkle gradient is legible even at 16px. The bold "C" letterform with Inter Black weight ensures clarity. This concept has the strongest favicon story of all three options.
| Criterion | A: Pure Typographic | B: Wordmark + Icon | C: Monogram |
|---|---|---|---|
| Favicon clarity | Requires fallback initial | Strata icon reads at 16px | Strongest — gradient monogram |
| Brand narrative | Subtle — accent on letterform | Strong — regulatory layers aligning | Moderate — gradient signals premium |
| Versatility | Limited — wordmark only | High — icon, wordmark, combined | High — monogram, wordmark, combined |
| Competitor differentiation | Common in SaaS | Unique strata motif | Gradient letter is trending |
| Scalability | Good at large sizes | Excellent at all sizes | Excellent at all sizes |
| Construction authority | Feels purely tech/SaaS | Strata = building layers | Neutral — could be any vertical |
| Recommendation | Best for marketing site hero | Primary recommendation — most complete system | Best for app icon / social |
Each concept at maximum display size on the Civalent dark background.